Graphic design business mentor
Why Australian design agencies are failing
as AI advances, clients will expect designers to reduce the hours spent on design. This will further undermine the financial viability of the time-and-materials business model.
Measuring design impact
Design impact can be measured as part of the discovery process and a post mortem
Where is our industry headed?
The Australian design industry is not known for introspection. We talk to clients about \’discovery\’ and \’insights\’ but don\’t do it for our industry
Incentives for creative teams
Incentives for creative teams start before employment with task descriptions, job descriptions and workflow
Putting Design into R&D
R&D exists in every business; some ad hoc and some structured. Putting design in R&D