How to explain change to clients
What a year. Few of us will exit the same way we entered. Many of us will have changed the way we work. Should we explain any changes to our clients?
When do clients look for a new design partner?
If designers can identify the triggers that make clients look for a new design partner we can hone our new business activities.
Do clients look at designer’s websites?
We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…
Do clients think designers are proactive or reactive?
We asked clients to rate how designers reacted to their briefs: were they proactive or reactive? The results are interesting…
What clients want to hear in a pitch
We asked clients what they wanted to see/hear in a pitch. Interestingly, not one client said they wanted to see a current folio. Instead, they wanted to talk, and share insights.