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  • Home
  • what we do
    • we mentor
    • we research
    • we write
    • we advocate
    • we run workshops
      • How to find higher-fee design work
      • How to manage and lead a creative business
      • How to explain the measurable impact of design
      • Old HHBC
  • Design Business Review
  • Who we are
  • How we can help
    • …build financial knowledge
      • Financial mentoring for designers
      • ebook: Finance in a design studio ebook
      • ebook: Bookkeeping for designers
      • ebook: What’s a fair wage?
      • digital copy: the business of design publication
    • … grow your business
      • Business development mentoring
      • ebook: LinkedIn for designers
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • … build management and leadership skills
      • How to build a great creative business: good for people and profits
      • What’s the risk? ebook
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • Free resources
  • Connect
Design Business Council > Client relationships
Manufacturing creativity
10
Jul

Developing a concept is one thing. Explaining it to a client is a completely different skill, but just as important. Using analogies can simplify the complex.

Posted in: Business coach for designers , Design business mentor , design mentor , Job titles for creatives , New business strategies for designers ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Counting your KPIs
Why I hate KPIs
03
Jul

KPIs should be used to measure business performance not individual performance. Here’s why…

Posted in: Design business strategy , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Client presentations
26
Jun

Developing a concept is one thing. Explaining it to a client is a completely different skill, but just as important. Using analogies can simplify the complex.

Posted in: Business coach for designers , Design business mentor , design mentor , Job titles for creatives , New business strategies for designers ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Benchmarking
Benchmarking to be more creative
20
Jun

Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
How to explain things better
13
Jun

Developing a concept is one thing. Explaining it to a client is a completely different skill, but just as important. Using analogies can simplify the complex.

Posted in: Business coach for designers , Design business mentor , design mentor , Job titles for creatives , New business strategies for designers ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Studio owners are responsible for health and safety of designers working remotely
30
May

Creative business owners: did you know in the eyes of the law there is no distinction in duty of care whether employees work in the studio or at home?

Posted in: Business coach for designers , Design business mentor , design mentor , Job titles for creatives , New business strategies for designers ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Positioning: getting the right fit
29
May

A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Can you spot the difference?
23
May

This is an article about how designers can differentiate themselves from AI. And how we can help clients understand the difference.

Posted in: Business coach for designers , Design business mentor , design mentor , Job titles for creatives , New business strategies for designers ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Design has become so complex
16
May

Design has become more complex as designers have to swap back and forth between traditional visual design and digital

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
5 things successful studios do
08
May

This article lists the 5 things are common to successful studios we work with. Successful studios – in our view – are those where everyone is happy, healthy and well rewarded.

Posted in: Business coach for designers , Design business mentor , design mentor , Job titles for creatives , New business strategies for designers ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Scaling up a design business
01
May

Scaling a design business is not easy. The battle is to get new business then add designers…

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
A simple strategy to get more work
24
Apr

There are really only two ways for creatives to get more work. Either find new clients or get more work from existing clients. Here’s one simple strategy that will help both activities…

Posted in: Business coach for designers , Design business mentor , design mentor , Job titles for creatives , New business strategies for designers ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
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We acknowledge the Traditional Owners of the land on which we live, work and play; the Peoples of the Kulin Nation.

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