Promoting designers by job title only, not by an increase in salary is detrimental to the designer, to the design business and to the creative industry. Here’s why.
Designer’s websites show beautifully-finished designs but in reality, designing takes time and can get messy. We don’t tell clients that.
Business strategists suggest we ignore competitors and only worry about what we can control. I would argue the opposite – the more we know, the better.
All designers are design leaders by default. Bad news: not everyone is intuitively a design leader. Good news: the skills can be learnt
Designers make decisions every day. The more knowledge, the more confident you can be in those decisions. Use these reports to help build confidence.
Giving honest feedback to creatives is challenging. Design thrives on the unpredictable but small business owners need to reduce risk and deliver predictable results. There lies the conundrum.
Value-add pricing is a hot topic but it comes with problems. It\’s not the right business model for every client. The skill is identifying the right clients.
Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.
Working from home and remote working has made it difficult to build and maintain a studio culture. Where we once sat alongside each other all day every day, now we might catch up just once a week. We’re unsure how that might impact team spirit, but one studio we’re working with isn’t waiting to find out…
It’s such a simple question: what makes a client choose you over another design supplier?
What can you do or say to attract clients?
Specialising in one service means less competition, higher fees, and the chance to be seen as an industry-leader. No argument, but does it/will it work in Australia?
Most designers think others are working on ground-breaking projects while they’re up to their @rse doing grunt work. Truth is, a mix of clients and projects is vital.