Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.
New year. Let’s take a fresh look at how you get new business and question, what if clients found you instead of you having to find them?
Unfortunately bad clients are not easily identified. They are not labelled, infact most bad clients look and act exactly the same as a good client.
Many creatives suffer from perfectionism. It’s not a positive trait, in fact perfectionism is really setting yourself up to fail. This article explains why.
Traditionally, at the end of each calendar year, creatives design or curate a gift for clients. This year, I think we should do something different. Something more personal.