There are really only two ways for creatives to get more work. Either find new clients or get more work from existing clients. Here’s one simple strategy that will help both activities…
Promoting designers by job title only, not by an increase in salary is detrimental to the designer, to the design business and to the creative industry. Here’s why.
Designer’s websites show beautifully-finished designs but in reality, designing takes time and can get messy. We don’t tell clients that.
Business strategists suggest we ignore competitors and only worry about what we can control. I would argue the opposite – the more we know, the better.
All designers are design leaders by default. Bad news: not everyone is intuitively a design leader. Good news: the skills can be learnt
Designers make decisions every day. The more knowledge, the more confident you can be in those decisions. Use these reports to help build confidence.
Giving honest feedback to creatives is challenging. Design thrives on the unpredictable but small business owners need to reduce risk and deliver predictable results. There lies the conundrum.
Value-add pricing is a hot topic but it comes with problems. It\’s not the right business model for every client. The skill is identifying the right clients.
This headline made me smile because, like many other industries, agism is rife in the creative sector. Designers aren’t known for career longevity.
Some creatives understand value pricing means upping rates. Billing more for the same work. And if there\’s not budget, saying no. But no a lazy response.
The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.
One of the most common challenges in the creative industry is hiring. Clients hiring creatives. Creatives hiring creatives. Creatives hiring employees. Creatives hiring freelancers. All tough decisions … should you hire on skillset or attitude? On ability or potential? To job description or opportunity?