Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..

A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.

Design has become more complex as designers have to swap back and forth between traditional visual design and digital

Scaling a design business is not easy. The battle is to get new business then add designers…

Here’s an exercise done to identify bad clients. It delivers valuable insights, especially if you repeat it a couple times a year.

Apart from productivity increases there are two ways to accrue money: firstly by adding a margin, secondly by adding profit. They are different beasts and we would argue you need both to build a sustainable businesses.

Taking on a design intern can be a win:win scenario. It adds diversity to a stable design team. Designers get management experience, interns get studio experience.

It’s a terrible feeling, the realisation the studio you nurtured and grew no longer brings you joy … but do not despair, there are tools and resources to help diagnose the problem and fix it.

Designers spend an inordinant amount of time trying to guess what clients want. We’ve written a survey to ask them what they want. It’s yours to share.

Is the WFM model here to stay? Maybe becaue humans love flexibility. We love the ability to choose when to work and when to play, and that’s exactly what remote working delivers.

Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.

Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.