Design Business Council > Articles by: Carol Mackay
When you get that ‘stuck’ feeling…
11
Sep
When you have that 'stuck' feeling So it’s been nine months now since I started my new job. I only hesitate for a moment now when I’m asked where I’m from. Design Business Council nearly slips off my tongue but not quite. It’s tough after 33 years – Mackay Branson design was so much part [...]
Make it more edgy
03
Sep
Make it more edgy Recently in Perth over a coffee I caught up with Marcus Taylor from Studio Papa and the conversation as always turned to clients and their foibles. We both agreed the client to be wary of is the one who says ‘make it a bit more edgy'. This conversation got me thinking [...]
A strategy that turned a loss into a profit
21
Aug
A strategy that turned a loss into a profit I had the best week in Perth. One of my meetings was with a designer I have been mentoring for the past 12 months. Over a coffee, Frankie explained how this year’s financial figures proved she has successfully transformed a loss-making part of her business into [...]
Posted in:
Design business coaching
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Design business strategy
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Design index
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Design pricing
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design value
,
Human centred design
,
A scholarship for female designers
30
Jul
A scholarship for female startups Design is a great career for both sexes. Working in design makes it possible to combine any mixture of doing, producing and managing. Strange thing is, research continually shows that women are more likely to be doing and men seem to be managing. We want to help change that… Our [...]
Working in design plays with your head…
16
Jul
Working in design plays with your head ... Two things happened last week worth sharing. The first was part of our regularly 'design yak' - a breakfast meeting of like-minded designers. During the discussion (we have a topic each month) a designer shared her frustration at losing a project on price. Yep, happens all the [...]
Posted in:
Design business coaching
,
Design business strategy
,
design value
,
Human centred design
,
Are you a hunter or a farmer?
23
May
Photo by Jordon Opel on Unsplash Hunters and farmers I’ve always found it incongruous studios need to ramp-up new business activities when we are busiest. Seems bonkers, but research proves it time and again. Sustainable businesses need constant client renewal. One would think, with all that research, someone must have found some kind of formula [...]
Posted in:
Design business coaching
,
Design business strategy
,
design value
,
Human centred design
,
Persuading others (to do what you want).
23
May
Photo by Tim Gouw on Unsplash Persuading others (to do what you want). In a world of co-creating and collaborating, the ability to persuade others to your view point is a really valuable skill. Would you be surprised if I told you that forcefully arguing your point of view is the least effective way of [...]
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Design business coaching
,
Design business strategy
,
design value
,
Human centred design
,
Design is not a cure for cancer
15
May
Photo by rawpixel on Unsplash Design is not a cure for cancer. They were the final words Ken Cato’s wife said as she slammed the door behind her and left the building.* Harsh but true. Design is not a cure for cancer. An early boss had a very similar message during my very first role [...]
Bored, disengaged designers
24
Apr
Photo by Radovan on Unsplash Bored, disengaged designers. Sometimes managing a studio is a little like being the entertainment director of the P+O Cruise ship 'Designer'. It often falls on the studio manager to keep designers engaged, motivated and focussed. And that's no mean feat, especially (as a business owner) having a stable of loyal, [...]
You can’t charge for a plan
03
Apr
Photography by Image Workshop You can't charge for a plan, but you can charge for a strategy. Here I am, just twelve weeks into my ‘new career’ of design researcher (rather than design practitioner), and one topic of confusion seems to be following me: the difference between a strategy and a plan. It was a [...]
Posted in:
Design business coaching
,
Design business strategy
,
Design index
,
Design pricing
,
design value
,
Human centred design
,
Interns, grads, why it’s harder now than then, and something for nothing
17
Oct
Interns, grads, why it’s harder now than then, and a freebie. In the next month or so, in Australia, there will be approximately 2000 graphic designers graduating into around 100 jobs. You don’t need to be good at math to know that’s not going to work. But before you despair, realise that some graduates will [...]
Who’d want to be a design studio manager?
03
Oct
The truth about being a design studio manager Managing creatives is not for the faint hearted – Greg and I certainly learnt that the hard way during three decades of owning an Australian design studio. Managing a studio needs a specific, part creative, part business skill-set that is certainly not taught at unis. Many might [...]