Design Business Council > Articles by: Carol Mackay
Design is like baseball. Designers are pitchers and clients are catchers.
19
Feb
Great pitchers don’t just chuck the ball in the general direction of the plate. They lean back and pitch it with all their might at a well-researched target with a well-researched strategy. They have a clear goal in sight.
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Am I a designer who writes? Or a writer who designs?
29
Jan
Am I a designer who writes or a writer who designs? And does it matter? Both words and images are integral to clear communication.
Uncle George is a problem
22
Jan
Am I a designer who writes or a writer who designs? And does it matter? Both words and images are integral to clear communication.
When it all gets boring
11
Dec
In a truly collaborative studio, all opinions are treated equally and with respect. Problem is, that relies on everyone sharing their opinion and that doesn’t always happen.
Step away from the computer
04
Dec
Step away from the computer If there is one thing we've learnt from hosting two years of 'designerly' breakfasts in downtown Melbourne, Australia; it's the value of simply stepping away from your computer to share / talk / eat with other creatives. As one breakfaster wrote in an email this week: for me, the breakfasts [...]
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What I learnt about mental health
27
Nov
What I learnt about mental health This week we hosted an UNseminar in Melbourne. The topic was mental health in the design industry. As they say in the classics, there was a lot of love in the room – as well as some awesome speakers and great insights. Our ‘UNseminar’ MO is two guest speakers [...]
How to share your super power
20
Nov
How to share your super power Everyone (including us) bangs on about life-long learning and the need to continually upskill but it’s hard to know what you need to know. I can honestly say we have the answer, it’s a tried and tested method to assess what you know and what you don’t. It’s analogue, [...]
The facts about sprints
13
Nov
The facts about sprints There is a lot of time invested devising methods to work smarter, more efficiently and more effectively. Some see the answer in design sprints – methodology aimed at getting more work out of the building, faster. Do they work? Busy-ness looks effective. It looks like you are getting stuff done. When you [...]
Studio culture and job descriptions
23
Oct
Studio culture and job descriptions Much of my work in the Chairman program is with businesses who want to change. I work with forward-thinking studio owners who recognise they can’t keep doing the same thing for the next 10 years. The plans for this change are generally well thought through; they have a positioning to [...]
Why policies and procedures save money.
16
Oct
Why policies and procedures save money. It’s a common misconception that policies and procedures are only necessary when a studio reaches ‘maturity’, be that in structure or in longevity. That’s not true. Well written policies and procedures save money. They are the backbone of a truly sustainable design firm because they allow everyone to work [...]
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Monthly meetings where designers talk business
01
Oct
Monthly meetings where designers talk business. Get up. Get out of your studio and talk business with others. Analyse things that are broken. Explore solutions. Talk to other designers. Collaborate. Share. We’ve run a breakfast session for designers for the past two years. A session where problems are tabled and solved, all over toast and [...]
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Rules for working for free
13
Sep
Rules for working for free Here's a story about a designer and her brother. He (let's call him Hugo) is CEO of a not-for-profit food-rescue organisation. She, (let's call her Ella), is the founder and creative director of a design firm working in the healthcare sector. It's June. Most not-for-profits are competing for end-of-financial-year tax-deductible [...]
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