Last year I started a passion project with two professionals that I didn’t really know that well. The Clear Communication Awards have just opened and it’s time to take stock to remind myself what I’ve learnt along the way…
It’s hard to explain design because it means different things to different people. And it’s hard to explain where design can be used. We think we’ve found a solution in our research. Read more about our Design Maturity Index…
More people are using design. That’s a good thing. Isn’t it?
In reality it can mean more fingers in the pie. More people accessing and using assets. And that means the design you introduced as an asset can quickly become a design debt.
I think designers need validation. How often does a designer present a concept to a great reception only to be told the client will return with their thinking at a later date … they just need to ‘ask another’. The client needs the designer to be validated.
In 2014 when I bought the newly published Value Proposition Design by Alexander Osterwalder, I quickly adapted the ideas and developed the Design Value Proposition. It looks at design from a clients’ perspective – what value we can add to their world.
Last week I met with one of my regular clients – a studio where I perform the role of Chairman.
In this case, I’m there to help the studio develop new directions – specifically – help them get a swap of new business through the door.
In May 2019, Design Business Council facilitated an UNseminar titled ‘What client’s think’.
We invited three clients to share their views about designers: what they liked, and what they didn’t.
This is a summary of the night written by Serpil Senelmis.
We all know the best way to new business is to get more work from existing clients but it can be hard trying to find new avenues to sell our skill.
This is a new service most designers can confidently add to their pitch.
Innovation whooshes past designers steadfastly committed to producing innovation solutions that keep their clients products and services up-to-date. But while we keep them relevant, who keeps us relevant?
In a crowded marketplace, designers need to explore different ways to find new business. Our design value chain, evolved from Michael Porter’s value chain, works brilliantly to identify where an organisation uses design, how effective it is, and the benefits of using more design.
Of all the line items in an estimate of costs, clients seem to question design management the most. They seem to think that paying for design management is like paying for bottled water…
This research report titled ‘What client’s think’ is based on 500 individual client interviews conducted on behalf of (and paid for by) UK design agencies. We think the results are relevant to the Australian design community and worth sharing.