Many creative businesses are moving to the theatre model. Instead of employing, they hire on a project-by-project basis. I think many are missing the main point of the model…
We build websites using similar templates, then choose the same words to describe what we do. No wonder we end up looking the same.
Most designers choose a creative career because they’re good at and like creating imagery. Problem is to promote our work we must write.
The creative industry is led mainly by market forces. At its most basic it’s a simple transaction: we trade creativity for money. At least that’s how it is meant to work.
A community of knowledge is a group of people sharing what they know. As the creative industry fractures, they are proving more and more valuable.
The creative industry I joined is not the creative industry I’m part of now and that’s OK. It’s changed and I’ve changed. It’s been a career of life-long learning, both in hard and soft skills.
Designers make great strategic thinkers because we share the attributes of great strategic thinkers. We’re curious, consistent, agile, multi-focused, open, questioning and we have a breadth of knowledge.
It’s easy to think bias is embedded in others like Donald Trump or Pauline Hanson, but truth is most designers have some level of unconscious bias.
Many designers avoid all talk about money because they find it stressful but it’s not talking about money that’s stressful. Having the money talk early in a project means you can relax and enjoy the design.
Designers like to craft brands rather than design logos. We’re protective of identities created and like to be involved in building their character. Here’s a great example of a brand with character.
So, we’re working all from home now but are designers working from home forever? If they are, here’s some things you should consider …
Designers spend an inordinant amount of time trying to guess what clients want. We’ve written a survey to ask them what they want. It’s yours to share.