Many clients don’t understand branding let alone design. We need to explain it in terms they understand.
In my perfect world everyone would share expertise with those who can least afford it. I know our world is less than ideal, but working pro bono for the right clients can be as valuable to you as to them.
Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.
Great design rarely comes from light bulb moments — designers usually follow some kind of process. Same goes for management problems — don’t just expect to know the answers.
Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.
Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.
Recent talk about the business of design focuses on traditional ways of doing biz dev, costing, pricing and positioning. That’s so last decade; it’s now about the human side of the business of design.
The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).
With half the country working remotely and clients wanting to work from home there has to be a new approach to business development and selling the value of design.
The question is how do you develop a new approach?
Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
