Recent talk about the business of design focuses on traditional ways of doing biz dev, costing, pricing and positioning. That’s so last decade; it’s now about the human side of the business of design.
The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).
With half the country working remotely and clients wanting to work from home there has to be a new approach to business development and selling the value of design.
The question is how do you develop a new approach?
Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
Studios relying on referrals to grow can slowly lose control of their business. Much better to have a strategic plan for growth, targeted industry sectors and a new business process.
What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?
What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?
When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.
When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.