Our industry has come a long way in the past decade. We saw client service directors embedded in design agencies. This led to a discussion about strategy and we moved on from planning an output to strategies for outcomes.
as AI advances, clients will expect designers to reduce the hours spent on design. This will further undermine the financial viability of the time-and-materials business model.
Design impact can be measured as part of the discovery process and a post mortem
The Australian design industry is not known for introspection. We talk to clients about \’discovery\’ and \’insights\’ but don\’t do it for our industry
Incentives for creative teams start before employment with task descriptions, job descriptions and workflow
R&D exists in every business; some ad hoc and some structured. Putting design in R&D
Many clients don’t understand branding let alone design. We need to explain it in terms they understand.
In my perfect world everyone would share expertise with those who can least afford it. I know our world is less than ideal, but working pro bono for the right clients can be as valuable to you as to them.
Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.
Great design rarely comes from light bulb moments — designers usually follow some kind of process. Same goes for management problems — don’t just expect to know the answers.
Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.
Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.