In the world of design and user experience, there’s a realisation that while design inspires, it’s ultimately behaviour change that delivers meaningful results.
Clients default to discussing design aesthetics because they have no other basis for judgement. They need a design effectiveness culture.
We think that about half of all design-using businesses say they would like to make more use of design, but cost prevents them.
When times are tough and profits are low, raising your hourly rate is not the way to earn more. Instead, concentrate on selling your knowledge and expertise.
Our industry has come a long way in the past decade. We saw client service directors embedded in design agencies. This led to a discussion about strategy and we moved on from planning an output to strategies for outcomes.
In my perfect world everyone would share expertise with those who can least afford it. I know our world is less than ideal, but working pro bono for the right clients can be as valuable to you as to them.
Great design rarely comes from light bulb moments — designers usually follow some kind of process. Same goes for management problems — don’t just expect to know the answers.
Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.
The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).
Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
