Design value isn’t something designers can assign and expect clients to recognise. Value comes from increasing revenue and satisfaction while decreasing costs.

KPIs should be used to measure business performance not individual performance. Here’s why…

Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..

A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.

Design has become more complex as designers have to swap back and forth between traditional visual design and digital

Scaling a design business is not easy. The battle is to get new business then add designers…

In design research you are trying to understand the customers beliefs, experiences, attitudes, behaviour and interactions.

We aim to get recognised and paid for the value we create, not the hours we spend on the project. We want to shift from a cost focus to a value focus.

That’s what design-led businesses do. They see design has a part to play in every part of their business and the actively apply it.

Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.

There’s nothing worse than feeling your not in control of your business. Estimating, time tracking, managing clients and invoicing just mount up.

An ugly thought? No. It’s just caring about your client. They appreciate advice from someone that has their best interest at heart.