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  • what we do
    • we mentor
    • we research
    • we write
    • we advocate
    • we run workshops
      • How to find higher-fee design work
      • How to manage and lead a creative business
      • How to explain the measurable impact of design
  • Design Business Review
  • Who we are
  • How we can help
    • Costing pricing profit toolkit
    • …build financial knowledge
      • Financial mentoring for designers
      • ebook: Finance in a design studio ebook
      • ebook: Bookkeeping for designers
      • ebook: What’s a fair wage?
      • digital copy: the business of design publication
    • … grow your business
      • Business development mentoring
      • ebook: LinkedIn for designers
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • … build management and leadership skills
      • How to build a great creative business: good for people and profits
      • What’s the risk? ebook
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • Free resources
  • Connect
Design Business Council > Articles by: Carol Mackay
5 areas where small tweaks have big results
12
Feb

Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
Review, refresh, rethink
29
Jan

The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
Look what happens when we collaborate
28
Nov

Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
Estimates with options
06
Nov

Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
Doing desktop research
23
Oct

Desktop reserach is a vital tool for any designer

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
What do you think about remote working?
10
Oct

Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
The problem with referrals
19
Sep

Studios relying on referrals to grow can slowly lose control of their business. Much better to have a strategic plan for growth, targeted industry sectors and a new business process.

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
Problems with freelancers
04
Sep

What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
What would happen if you increase your hourly rate?
22
Aug

What would happen if you increased your sell rate, just by a little? How much would it take to make noticeable difference to your bottom line? And would clients notice?

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
On the pursuit and misuse of useless data
03
Aug

When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Designers leading designers
01
Aug

When designers get busy, they hire another designer … designers manage designers. That’s interesting because leadership needs a completely different skillset to designing.

Posted in: Business of design , creative business coach , Creative leadership , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
What’s happening in the creative industry?
24
Jul

We’re seeing a lot of movement in our creative industry. Factors are varied but many designers are questioning: is this as good as it gets?

Posted in: Business of design , creative business coach , design business coach , Design business coaching , Design business mentor ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
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