Design business coaching
What motivates clients? Understanding what motivates clients by using an empathy map to uncover what they feel, say, do and see.
We can all lack motivation. Now, more than ever, designers spend many hours working remotely. This article shares how to keep yourself motivated.
Analysing your clients and the type of work they want is a critical success factor. There are 5 steps in measuring design for client benefit,
Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.
The creative industry is led mainly by market forces. At its most basic it’s a simple transaction: we trade creativity for money. At least that’s how it is meant to work.
On what basis are you making this decision? What a valuable question. It works brilliantly when asked by creatives to clients after a pitch.
R&D is an untapped market for designers yet it’s an area organisations have budget and where design can make a difference.
All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit
All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit
Clear, concise and practical job descriptions for designers takes the ambiguity out of job titles and the skills needed for a promotion.
Creatives are often commissioned to help change behaviour – a difficult task. This research maps how, and why people participate in change.
The Benchpress 2021 UK Survey has just been released. The Australian creative industry compares well, the findings align with our experience.