Design business strategy
Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.
The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).
With half the country working remotely and clients wanting to work from home there has to be a new approach to business development and selling the value of design.
The question is how do you develop a new approach?
Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
Studios relying on referrals to grow can slowly lose control of their business. Much better to have a strategic plan for growth, targeted industry sectors and a new business process.
Design value isn’t something designers can assign and expect clients to recognise. Value comes from increasing revenue and satisfaction while decreasing costs.
KPIs should be used to measure business performance not individual performance. Here’s why…
Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..
A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.