Design business strategy
Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.
It’s a candidate’s market at the moment. Many studios/agencies are finding it difficult to find mid-senior designers but we know there’s a ready supply of graduates. Is hiring a junior a viable option? Consider this…
We spend a lot of time talking about value add pricing but how much thought goes into getting more from our client $ within the studio.
There’s nothing worse than feeling your not in control of your business. Estimating, time tracking, managing clients and invoicing just mount up.
An ugly thought? No. It’s just caring about your client. They appreciate advice from someone that has their best interest at heart.
Clients are willing to make referrals. Using a value chain approach you can seek out potential clients within your clients’ business. This is a smart referral approach
Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…
Some creatives understand value pricing means upping rates. Billing more for the same work. And if there\’s not budget, saying no. But no a lazy response.
The What clients want survey will research if COVID changed client/designer relationships.
A deeper understanding of the client/designer relationship will be come from asking designers what they think clients want.
The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.
Showing clients how to measure a return on design using a service blueprint that measures cots and revenue gains
Shifting design from tactical to strategic requires a change in thinking from producing outputs to producing outcomes