design value
Clients are willing to make referrals. Using a value chain approach you can seek out potential clients within your clients’ business. This is a smart referral approach
We know clients who use design well, those who integrate design throughout their business are more financially successful (think Apple). It’s proven: design helps streamline processes, explain procedures and build a brand culture.
R&D is an untapped market for designers yet it’s an area organisations have budget and where design can make a difference.
All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit
All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit
Clear, concise and practical job descriptions for designers takes the ambiguity out of job titles and the skills needed for a promotion.
Creatives are often commissioned to help change behaviour – a difficult task. This research maps how, and why people participate in change.
The Benchpress 2021 UK Survey has just been released. The Australian creative industry compares well, the findings align with our experience.
Meetings can be the bane of most professional’s existence but there is one meeting I think all design teams should plan and attend… a pre-mortem. Pre-mortems are held before a project commences to discuss possible outcomes.
Working from home and remote working has made it difficult to build and maintain a studio culture. Where we once sat alongside each other all day every day, now we might catch up just once a week. We’re unsure how that might impact team spirit, but one studio we’re working with isn’t waiting to find out…
It’s such a simple question: what makes a client choose you over another design supplier?
What can you do or say to attract clients?
Specialising in one service means less competition, higher fees, and the chance to be seen as an industry-leader. No argument, but does it/will it work in Australia?