Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.
Fear in business can be paralysing but small changes to pricing, productivity, positioning, services and sales can make a huge impact.
Recent talk about the business of design focuses on traditional ways of doing biz dev, costing, pricing and positioning. That’s so last decade; it’s now about the human side of the business of design.
The start of a new year is the perfect time to review what you do; rethink why you do it then analyse the value (to you and your market).
Designers are great at mulling over a problem and solving it in their heads before their hands hit the paper but sometimes sharing moves a good idea to a great idea.
Many designers I have spoken to in recent months have suggested they should cut prices to retain clients. I think it’s the opposite. We should look to increase prices.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
Reporting on the first of our short, sharp surveys – asking what employees, solo-operators and creative business owners think… First topic: remote working.
Studios relying on referrals to grow can slowly lose control of their business. Much better to have a strategic plan for growth, targeted industry sectors and a new business process.
Developing a concept is one thing. Explaining it to a client is a completely different skill, but just as important. Using analogies can simplify the complex.
Developing a concept is one thing. Explaining it to a client is a completely different skill, but just as important. Using analogies can simplify the complex.