KPIs should be used to measure business performance not individual performance. Here’s why…
Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..
A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.
Design has become more complex as designers have to swap back and forth between traditional visual design and digital
Scaling a design business is not easy. The battle is to get new business then add designers…
In design research you are trying to understand the customers beliefs, experiences, attitudes, behaviour and interactions.
We aim to get recognised and paid for the value we create, not the hours we spend on the project. We want to shift from a cost focus to a value focus.
That’s what design-led businesses do. They see design has a part to play in every part of their business and the actively apply it.
Clients don’t understand design value because it is design language, not business language
HCD has served us well but with the recent pandemic there is a shift to humanity centred design
The move to digital files has changed the apparent value of our intellectual property. We need to reclaim it as a revenue stream.
Look at set of core activities found in every business, develop a system to analyse these activities and demonstrate which of them creates value. That’s a design audit.