Creatives are often commissioned to help change behaviour – a difficult task. This research maps how, and why people participate in change.
The Benchpress 2021 UK Survey has just been released. The Australian creative industry compares well, the findings align with our experience.
Meetings can be the bane of most professional’s existence but there is one meeting I think all design teams should plan and attend… a pre-mortem. Pre-mortems are held before a project commences to discuss possible outcomes.
It’s sad but true; clients don’t see design as creating value for them. They are focussed on getting a competitive advantage, selling more products or services, making bigger profits.
Working from home and remote working has made it difficult to build and maintain a studio culture. Where we once sat alongside each other all day every day, now we might catch up just once a week. We’re unsure how that might impact team spirit, but one studio we’re working with isn’t waiting to find out…
It’s such a simple question: what makes a client choose you over another design supplier?
What can you do or say to attract clients?
Specialising in one service means less competition, higher fees, and the chance to be seen as an industry-leader. No argument, but does it/will it work in Australia?
Why don’t they teach economics in design courses? I guess it’s because many in the design community don’t make the connection between design and economics.
Most designers think others are working on ground-breaking projects while they’re up to their @rse doing grunt work. Truth is, a mix of clients and projects is vital.
How many times have you heard a client say that? They have talked to their partner (life and business), talked to some clients and prepared a brief in their head. Now it is just a matter of getting the job done.
Here’s an exercise done to identify bad clients. It delivers valuable insights, especially if you repeat it a couple times a year.
In 2020 we lost a friend, a client and a great designer, Jack Rodgers. To celebrate Jack’s resilience we’re offering a 12 month mentoring scholarship to an emerging studio.