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  • what we do
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    • we advocate
    • we run workshops
      • How to find higher-fee design work
      • How to manage and lead a creative business
      • How to explain the measurable impact of design
  • Design Business Review
  • Who we are
  • How we can help
    • Costing pricing profit toolkit
    • …build financial knowledge
      • Financial mentoring for designers
      • ebook: Finance in a design studio ebook
      • ebook: Bookkeeping for designers
      • ebook: What’s a fair wage?
      • digital copy: the business of design publication
    • … grow your business
      • Business development mentoring
      • ebook: LinkedIn for designers
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • … build management and leadership skills
      • How to build a great creative business: good for people and profits
      • What’s the risk? ebook
      • What’s a fair wage ebook
      • digital copy: the business of design publication
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Design Business Council > Articles by: Carol Mackay
How designers can influence client behaviour (without being manipulative)
02
Jun

Good designers don’t just create great work. They create the conditions where the work gets approved and implemented. They influence client behaviour ethically.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
The client design ladder: moving clients from styling to strategy
26
May

The difference between clients who haggle and those who invest in strategic design? Their position on the design ladder. Here’s how to move them from “make it pretty” to “help us innovate”

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
56% of clients think agency websites lack clarity
12
May

Clients think agency websites lack clarity because they all look the same. They want to understand what we do better than another – that’s clarity in positioning. We’ve found 3 good examples …

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
Why are there no retirement parties for designers?
24
Apr

Most design careers end not with champagne and speeches, but with a gradual fade into irrelevance. Here’s why there are few retirement parties for designers

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
The freelancer dilemma: peer or assistant?
22
Apr

What kind of help do you need? Do you want a peer who can collaborate and work independently or an assistant with a deep skillset to help you get the job done?

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
What clients really think: 5 key insights from 2025 research
15
Apr

Analysis of what 680 design-buying clients said about their relationship with their design agency; from AI expectations to challenges and differentiation issues.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
How design business owners can use AI to help clients
08
Apr

The most valuable AI applications for designers aren’t about replacing creativity — they’re improving client service and delivering greater value.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
Case study: helping a design agency find their niche
31
Mar

Times are hard. Maybe it’s time to make changes. Consider shifting by focusing on a sector where you have deep expertise.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , creative business coach , design business coach , Design business coaching ,
Tags: Defining design impact , design career , design impact measurement gap , Design management , design value disconnect , impact frameworks , managing a design studio , measuring design impact ,
What type of creative business suits you?
21
Mar

Bigger isn’t the only way for a creative business to grow. Here’s 3 proven business models – the skill is to pursue the one that matches your skillset and needs.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
Five signs your studio is actually a production house
17
Mar

Many studios are morphing into production houses. The work is steady, the income reliable, but the creative satisfaction and profit margins are shrinking.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , creative business coach , design business coach , Design business coaching ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
Why we’ve changed our mind about design value
03
Mar

We’ve helped many creatives explain their value. We believed if designers could just articulate their value better, clients would pay higher fees. We were wrong…

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , creative business coach , design business coach , Design business coaching ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
How to measure design impact without client data
25
Feb

Most designers know their work makes a difference, but proving it can be tricky when clients won’t share data. Here’s how to demonstrate impact without access to metrics.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , creative business coach , design business coach , Design business coaching ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
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