Good designers don’t just create great work. They create the conditions where the work gets approved and implemented. They influence client behaviour ethically.
The difference between clients who haggle and those who invest in strategic design? Their position on the design ladder. Here’s how to move them from “make it pretty” to “help us innovate”
Clients think agency websites lack clarity because they all look the same. They want to understand what we do better than another – that’s clarity in positioning. We’ve found 3 good examples …
Most design careers end not with champagne and speeches, but with a gradual fade into irrelevance. Here’s why there are few retirement parties for designers
What kind of help do you need? Do you want a peer who can collaborate and work independently or an assistant with a deep skillset to help you get the job done?
Analysis of what 680 design-buying clients said about their relationship with their design agency; from AI expectations to challenges and differentiation issues.
The most valuable AI applications for designers aren’t about replacing creativity — they’re improving client service and delivering greater value.
Times are hard. Maybe it’s time to make changes. Consider shifting by focusing on a sector where you have deep expertise.
Bigger isn’t the only way for a creative business to grow. Here’s 3 proven business models – the skill is to pursue the one that matches your skillset and needs.
Many studios are morphing into production houses. The work is steady, the income reliable, but the creative satisfaction and profit margins are shrinking.
We’ve helped many creatives explain their value. We believed if designers could just articulate their value better, clients would pay higher fees. We were wrong…
Most designers know their work makes a difference, but proving it can be tricky when clients won’t share data. Here’s how to demonstrate impact without access to metrics.