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  • Home
  • what we do
    • we mentor
    • we research
    • we write
    • we advocate
    • we run workshops
      • How to find higher-fee design work
      • How to manage and lead a creative business
      • How to explain the measurable impact of design
  • Design Business Review
  • Who we are
  • How we can help
    • Costing pricing profit toolkit
    • …build financial knowledge
      • Financial mentoring for designers
      • ebook: Finance in a design studio ebook
      • ebook: Bookkeeping for designers
      • ebook: What’s a fair wage?
      • digital copy: the business of design publication
    • … grow your business
      • Business development mentoring
      • ebook: LinkedIn for designers
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • … build management and leadership skills
      • How to build a great creative business: good for people and profits
      • What’s the risk? ebook
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • Free resources
  • Connect
Design Business Council > Articles by: Carol Mackay
Why your competitors are stealing your clients
27
Oct

The uncomfortable truth: while you’re perfecting your portfolio, other designers are building relationships through content. Every week you stay quiet is another week potential clients discover someone else.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio ,
Has design got over complicated
14
Oct

Ability to simplify the complex is an attribute many designers spruik but in reality have we done the opposite and complicated our industry to the point of confusing clients?

Posted in: Business coach for designers , Business coaching for designers , Design business mentor , design mentor ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Why care about competitors
01
Oct

Business strategists suggest we ignore competitors and only worry about what we can control. We would argue the opposite – the more we know, the better.

Posted in: Business coach for designers , Business coaching for designers , Design business mentor , design mentor ,
Tags: Business of design , capability building , Client relationships , Design disruptors , Design professional development , Studio management ,
Sprint to the finish line (instead of limping to the end of the year)
15
Sep

There’s not long to go … your choice, you can slide into the end of the year or you can pull up your big girl pants and sprint to the finishing line.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , creative business coach , design business coach , Design business coaching ,
Tags: Defining design impact , design career , design impact measurement gap , Design management , design value disconnect , impact frameworks , managing a design studio , measuring design impact ,
What’s your knowledge sharing contribution?
02
Sep

The industry we have is the one we’ve collectively built. But here’s the thing: when it comes to knowledge sharing in Australian design, we’re walking past a lot of low standards.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , emerging designers , graduate designers , managing a design studio ,
Why clients offer design advice and how to change the conversation
18
Aug

Clients comment on colours and fonts because that’s what they can see. The strategy, psychology, and user research? That’s invisible to them. Here’s how to change that conversation.

Posted in: Design business strategy , Design index , Design pricing , design value , Human centred design ,
Tags: Client relationships , customer experience , Design Business School , Design management , Design professional development , Design strategies , designers , Empathy mapping , presentation skills , Professional development , ROI , Studio management ,
Skills new business managers need
10
Aug

Is persuasion a fundamental skills to be good at new business? No, it’s actually really hard to change behaviour and using just persuasion isn’t the answer…

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management ,
Designers who choose challenge over comfort
04
Aug

Four expat designers in Berlin chose challenge over comfort. Their stories reveal how changing environment, not skills, can transform creative careers.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management ,
Why designers who fear specialisation have got it wrong
22
Jul

Designers fear specialisation will limit their skills. Amsterdam’s canal museum proves the opposite — true specialisation expands capabilities.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management ,
Conversations with Amsterdam creatives
07
Jul

Amsterdam design practitioners have found technical skills alone won’t sustain careers. It’s self-mastery and strategic thinking separate thriving designers.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management ,
Why design experiments matter
10
Jun

We know design makes a difference, but sheeesh we also know it’s a struggle to prove it. Here’s a simple framework to follow to run effective design experiments.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management ,
Our annual research trip: this time London, Amsterdam, Berlin and Munich
09
Jun

We combine travel with work and this year we’re heading to Europe. We work while holidaying, meeting with like-minded designers to investigate what’s happening in design businesses in other parts of the world.

Posted in: Business advice for designers , Business coach for designers , Business coaching for designers , Business of design , business strategy , creative business coach , design business , design business coach , Design business coaching , sustainable creative business model ,
Tags: Business of design , design career , Design management , managing a design studio , risk management for designers , risks for creatives , risks for design studios , risks for designers ,
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