Business of design

Positioning a creative business to attract (the right) new business is our most-requested activity. It’s an area we enjoy because it’s not complicated, but to be successful you must be forensic with the detail. That’s what makes it interesting…

Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?

Any conversation about pricing eventually turns to talking about retainers — an agreement where a client purchases an agreed amount of a designer’s time each month. This article questions whether retainers only valid for transactional work?

Imposter syndrome is common in the creative industry. It is often linked to perfectionism, and that’s perceived as a female trait. So, do onl female creatives who get imposter syndrome?

It’s a candidate’s market at the moment. Many studios/agencies are finding it difficult to find mid-senior designers but we know there’s a ready supply of graduates. Is hiring a junior a viable option? Consider this…

We spend a lot of time talking about value add pricing but how much thought goes into getting more from our client $ within the studio.

Clients are willing to make referrals. Using a value chain approach you can seek out potential clients within your clients’ business. This is a smart referral approach

Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…

The What clients want survey will research if COVID changed client/designer relationships.

A deeper understanding of the client/designer relationship will be come from asking designers what they think clients want.

We can all lack motivation. Now, more than ever, designers spend many hours working remotely. This article shares how to keep yourself motivated.

Analysing your clients and the type of work they want is a critical success factor. There are 5 steps in measuring design for client benefit,

To grow a design business we need more hands … that means hiring either employees or sub contractors. Both need to managed and managing other creatives is hard.