Business of design
This week’s article justifies that feeling that we’re all earning less than we were. It’s proof it’s not just about working smarter not harder, it’s about the bigger picture.
Design impact can be measured as part of the discovery process and a post mortem
The Australian design industry is not known for introspection. We talk to clients about \’discovery\’ and \’insights\’ but don\’t do it for our industry
This is an end of month checklist to help designers understand the financial side of their business — not to do the actual bookkeeping but to confidently brief someone else and understand what’s needed.
Incentives for creative teams start before employment with task descriptions, job descriptions and workflow
It’s hard to know when to stop, close a business you started and make a change. All products have a shelf life and what we want from our business evolves as we do.
R&D exists in every business; some ad hoc and some structured. Putting design in R&D
Don’t always assume clients understand why they should invest in design. Sometimes clients need to be reminded of the possibilities design delivers. Here’s 4 reasons we know …
Many clients don’t understand branding let alone design. We need to explain it in terms they understand.
In my perfect world everyone would share expertise with those who can least afford it. I know our world is less than ideal, but working pro bono for the right clients can be as valuable to you as to them.
Every design business owner knows the importance of keeping their clients happy and satisfied, but very few of us analyse the value that a positive experience will have on our bottom line. We do it very well FOR our clients but we don’t do it TO them.
Great design rarely comes from light bulb moments — designers usually follow some kind of process. Same goes for management problems — don’t just expect to know the answers.