Design business strategy
Specialising in one service means less competition, higher fees, and the chance to be seen as an industry-leader. No argument, but does it/will it work in Australia?
Why don’t they teach economics in design courses? I guess it’s because many in the design community don’t make the connection between design and economics.
Most designers think others are working on ground-breaking projects while they’re up to their @rse doing grunt work. Truth is, a mix of clients and projects is vital.
How many times have you heard a client say that? They have talked to their partner (life and business), talked to some clients and prepared a brief in their head. Now it is just a matter of getting the job done.
Here’s an exercise done to identify bad clients. It delivers valuable insights, especially if you repeat it a couple times a year.
In 2020 we lost a friend, a client and a great designer, Jack Rodgers. To celebrate Jack’s resilience we’re offering a 12 month mentoring scholarship to an emerging studio.
Apart from productivity increases there are two ways to accrue money: firstly by adding a margin, secondly by adding profit. They are different beasts and we would argue you need both to build a sustainable businesses.
Taking on a design intern can be a win:win scenario. It adds diversity to a stable design team. Designers get management experience, interns get studio experience.
Everyone at some stage has to leave an out-of-office message. Why be creative and inject some onlyness into your message?
It’s a terrible feeling, the realisation the studio you nurtured and grew no longer brings you joy … but do not despair, there are tools and resources to help diagnose the problem and fix it.
There has been much recent social media comment about the branding of the Australian Centre for the Moving Image (ACMI).
The new brand was developed by a UK firm after a tender process.
We’re appalled at the federal budget and the lack of help for SME businesses – especially those not employing. We think we can help.