Design business strategy
We talk to a lot of designers and many want to talk about their price sensitive clients. How much will it cost is a question often asked early in a client/designer discussion. Here’s what to say…
Will Zoom meetings become the post-pandemic new normal? It may be too soon to say. What we do know is there’s a high degree of uncertainty in the design industry.
There are many ways to develop strategies to play to win new business; some are good and some are really good. These are well defined strategy models that are used by businesses large and small.
From recent discussions with designers and their clients it’s obvious the majority of businesses are looking at where they are, where they were and where they want to go.
When expectations are managed, designers can add value managing a client’s social media presence – but it’s not to be under-estimated or under-serviced. Much reputational harm can come from inactivity or the wrong activity.
We all know it’s easier to get more work from existing clients than find new clients. Here are three great examples of creatives doing just that…
Recently I was a guest on a Streamtime Webinar talking about DIY business healthchecks.
We discussed the reports you can pull from project management software to check valuable profits aren’t leaking.
This is the stuff I wish I had have said…
So, this is our life now – working remotely and meeting virtually. So much seems to have changed but in reality most designers still have the same services to offer the same clients.
It is unprecedented times and it’s easy to feel overawed by the scale of this pandemic. But the same way you eat an elephant – bite-by-bite, is the same way that design studio owners can survive.
Everything a designer does has impact – our work has financial, social, environmental and value-based impacts on society. It’s up to individuals whether than impact is positive, or negative.
It is part of a designer’s role to give clients a framework in which to give their feedback. A framework helps moves the feedback from the subjective ‘I don’t like orange’ to a more appropriate, and useful objective responses.
Gaining client approval can be the most frustrating part of any project for both the designer and client. We’ve found introducing a RASCI – identifying roles and responsibilities at planning stage – solves many of the issues.