A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.

Design has become more complex as designers have to swap back and forth between traditional visual design and digital

Scaling a design business is not easy. The battle is to get new business then add designers…

Here’s an exercise done to identify bad clients. It delivers valuable insights, especially if you repeat it a couple times a year.

Apart from productivity increases there are two ways to accrue money: firstly by adding a margin, secondly by adding profit. They are different beasts and we would argue you need both to build a sustainable businesses.

Taking on a design intern can be a win:win scenario. It adds diversity to a stable design team. Designers get management experience, interns get studio experience.

Everyone at some stage has to leave an out-of-office message. Why be creative and inject some onlyness into your message?

It’s a terrible feeling, the realisation the studio you nurtured and grew no longer brings you joy … but do not despair, there are tools and resources to help diagnose the problem and fix it.

Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.

We design for different markets because everyone absorbs information differently. In the same way, what one client needs to make a decision may differ to another.

When expectations are managed, designers can add value managing a client’s social media presence – but it’s not to be under-estimated or under-serviced. Much reputational harm can come from inactivity or the wrong activity.

We all know it’s easier to get more work from existing clients than find new clients. Here are three great examples of creatives doing just that…