So, we’re working all from home now but are designers working from home forever? If they are, here’s some things you should consider …
There are many ways to develop strategies to play to win new business; some are good and some are really good. These are well defined strategy models that are used by businesses large and small.
Designers spend an inordinant amount of time trying to guess what clients want. We’ve written a survey to ask them what they want. It’s yours to share.
Is the WFM model here to stay? Maybe becaue humans love flexibility. We love the ability to choose when to work and when to play, and that’s exactly what remote working delivers.
Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.
Designers spend a great deal of time trying to guess what their clients want. The insights from this recent UK report conducted by ‘Up to the Light’ are valuable to all Australian designers.
We design for different markets because everyone absorbs information differently. In the same way, what one client needs to make a decision may differ to another.
Value pricing will only work with some clients. As an industry we have spent far to long selling our services by the hour. We need to accept that our legacy clients …
Most designers are not in any doubt they add value for clients.
The problem – for both designers and clients – is they can’t quantify that value.
Creative studios must cost on hours and sell on value. Selling a service by hours means the only way to increase profitability is to employ more staff and that’s just not sustainable.
It is possible for designers to work a shorter week and increase profits. It’s directly related to salaries and increasing productivity. What it’s not about is increasing stress.
It still happens – design studio owners treating designers as slaves and promising the long hours will worth it on their CV. It doesn’t have to be that way. You can build a sustainable studio on good working practice.