The uncomfortable truth: while you’re perfecting your portfolio, other designers are building relationships through content. Every week you stay quiet is another week potential clients discover someone else.
While you focus on craft and visual quality, competitors are talking strategy, outcomes, and business value. They’re speaking the language clients want to hear.
The uncomfortable truth: while you’re perfecting your portfolio, other designers are building relationships through content. Every week you stay quiet is another week potential clients discover someone else.
We had the good fortune to have worked through the 1987 market crash, the dot.com boom and crash and the global financial crisis. I say good fortune because it taught us how to pivot.
When we face changes like we are now seeing we can’t do business as usual.
Break the design by the hour cycle by finding clients who value your expertise through targeted networking
Discover how designers use LinkedIn as a powerful, targeted networking tool. Save time and money finding, retaining, and growing clients more effectively
There’s not long to go … your choice, you can slide into the end of the year or you can pull up your big girl pants and sprint to the finishing line.
Seventy per cent of people working in Australia’s media, marketing and creative sectors say they’ve experienced burnout in the past 12 months. That makes burnout the standout concern across the creative industry.
The industry we have is the one we’ve collectively built. But here’s the thing: when it comes to knowledge sharing in Australian design, we’re walking past a lot of low standards.
Australian businesses can lift productivity and profits by investing in design that’s tied to business outcomes. Research from other countries shows the gains are real and repeatable here.
Clients comment on colours and fonts because that’s what they can see. The strategy, psychology, and user research? That’s invisible to them. Here’s how to change that conversation.
The work you do now is likely different from what you did a few years ago and that’s a problem because your past clients might not know. You need to reconnect …