Many creative businesses are moving to the theatre model. Instead of employing, they hire on a project-by-project basis. I think many are missing the main point of the model…
We build websites using similar templates, then choose the same words to describe what we do. No wonder we end up looking the same.
Most designers choose a creative career because they’re good at and like creating imagery. Problem is to promote our work we must write.
The creative industry is led mainly by market forces. At its most basic it’s a simple transaction: we trade creativity for money. At least that’s how it is meant to work.
A community of knowledge is a group of people sharing what they know. As the creative industry fractures, they are proving more and more valuable.
The creative industry I joined is not the creative industry I’m part of now and that’s OK. It’s changed and I’ve changed. It’s been a career of life-long learning, both in hard and soft skills.
We have made ourselves so accessible to clients — they can call/text/email/slack to contact us anywhere, anytime. It’s hard to manage.
‘Spotters fees’, ‘kick-backs’ and ‘hidden consultancy fees’ – they’re all secret commissions and they’re illegal under the Crimes Act.
It’s easy for designers to be overwhelmed by their workload but thinking like an emergency department of a hospital can help.
Everyone at some stage has to leave an out-of-office message. Why be creative and inject some onlyness into your message?
Why are some clients loyal while others just flit from design agency to design agency on a whim? Onlyness equals client loyalty when you explain the personal attributes…
When expectations are managed, designers can add value managing a client’s social media presence – but it’s not to be under-estimated or under-serviced. Much reputational harm can come from inactivity or the wrong activity.