Benchmarking gets a bad rap in the design industry. The reality is it can increase the opportunity to be creative..
A well-thought-out positioning strategy will identify the right problem/solution/service/client fit that translates into premium pricing or lower costs.
Design has become more complex as designers have to swap back and forth between traditional visual design and digital
Scaling a design business is not easy. The battle is to get new business then add designers…
This headline made me smile because, like many other industries, agism is rife in the creative sector. Designers aren’t known for career longevity.
Some creatives understand value pricing means upping rates. Billing more for the same work. And if there\’s not budget, saying no. But no a lazy response.
The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.
One of the most common challenges in the creative industry is hiring. Clients hiring creatives. Creatives hiring creatives. Creatives hiring employees. Creatives hiring freelancers. All tough decisions … should you hire on skillset or attitude? On ability or potential? To job description or opportunity?
We can all lack motivation. Now, more than ever, designers spend many hours working remotely. This article shares how to keep yourself motivated.
To grow a design business we need more hands … that means hiring either employees or sub contractors. Both need to managed and managing other creatives is hard.
Many designers aren’t taught how to run a meeting efficiently and effectively and that’s a problem when you need to demonstrate confident management of a project. This article might help.
Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.