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  • what we do
    • we mentor
    • we research
    • we write
    • we advocate
    • we run workshops
      • How to find higher-fee design work
      • How to manage and lead a creative business
      • How to explain the measurable impact of design
  • Design Business Review
  • Who we are
  • How we can help
    • Costing pricing profit toolkit
    • …build financial knowledge
      • Financial mentoring for designers
      • ebook: Finance in a design studio ebook
      • ebook: Bookkeeping for designers
      • ebook: What’s a fair wage?
      • digital copy: the business of design publication
    • … grow your business
      • Business development mentoring
      • ebook: LinkedIn for designers
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • … build management and leadership skills
      • How to build a great creative business: good for people and profits
      • What’s the risk? ebook
      • What’s a fair wage ebook
      • digital copy: the business of design publication
    • Free resources
  • Connect
Design Business Council > Articles by: Carol Mackay
What clients want from creatives post COVID
27
Jun

Clients like to work with designers interested in their business, their goals and their activities. Show that’s you by sharing information to make your client’s life easier.

Posted in: Business coach for designers , Design business mentor , female business coach , small business mentoring , what clients want from designers ,
Tags: Business of design , Client relationships , Design management , designer client relationshi , new business development , Research about design clients ,
No is a lazy response
16
Jun

Even if a client doesn’t have the budget, or the timeline is prohibitive, there’s a better response to a request than saying no. This article is discusses alternative responses…

Posted in: Business of design , creative business coach , Design business coaching , Design business strategy , Design index , Design pricing , Design value chain ,
Tags: Business of design , design , design innovation , Design management , design studio management , designers , designers hours , designers mental health , mental health , new business development ,
How creatives can negotiate with a client
13
Jun

Some creatives understand value pricing means upping rates. Billing more for the same work. And if there\’s not budget, saying no. But no a lazy response.

Posted in: creative business coach , design business coach , Design business coaching , Design business strategy ,
Tags: costing jobs , costing projects , Design management , Design professional development , designers , negotiating with clients , Professional development , ROI , Studio management , value pricing ,
man reading paper working a four-day week
Can design studios work a four-day work week?
30
May

The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.

Posted in: creative business coach , creatives working a four-day work week , design business coach , Design business coaching , Design business strategy , designers working a four-day work week , working a four-day work week ,
Tags: 4-day week , Design management , Design professional development , designers , four-day week , hiring designers , Professional development , reduced hours , ROI , Studio management ,
How to hire better creatives
28
Apr

One of the most common challenges in the creative industry is hiring. Clients hiring creatives. Creatives hiring creatives. Creatives hiring employees. Creatives hiring freelancers. All tough decisions … should you hire on skillset or attitude? On ability or potential? To job description or opportunity?

Posted in: creative business coach , Design business strategy , Employing creatives , Employing designers , How to hire better creatives ,
Tags: Design management , Design professional development , designers , hiring designers , how to write a job description , Job descriptions , Professional development , ROI , Studio management ,
What creatives can do when they lack motivation
26
Apr

We can all lack motivation. Now, more than ever, designers spend many hours working remotely. This article shares how to keep yourself motivated.

Posted in: Business of design , creative business coach , design business coach , Design business coaching , small business mentoring ,
Tags: design career , design coach , design coaching , design mentor , designers , designers mental health , designers staying motivated , mental health , Professional development , Studio management ,
How to manage other creatives
08
Apr

To grow a design business we need more hands … that means hiring either employees or sub contractors. Both need to managed and managing other creatives is hard.

Posted in: Business coach for designers , Business of design , Design management , Managing creatives ,
Tags: artdirecting creatives , design graduates , Design management , Design professional development , designers , how to artdirect , managing creatives , managing other designers , Professional development ,
Design internships
08
Apr

Each year Australian uni’s, colleges and private providers graduate literally hundreds of designers. They’re skilled at designing within a learning framework but have little exposure to the design industry. Does it matter?

Posted in: Business of design , creative business coach , Creative internships , Design internships ,
Tags: Business of design , confident designers , design business , Design management , graduate internships , internships , mentoring , never not creative , new business for designers , paid internships , talking to clients , unpaid internships , why are designers arrogant ,
Are designers confident or arrogant?
28
Mar

Imagine being a client who has birthed and nurtured an idea only to lose control of how it looks and feels by handing it over to a designer.

Posted in: Arrogant designers , Attitudes of designers , Business of design , Confident designers , female business coach , small business mentoring ,
Tags: are designers arrogant or confident? , arrogant designers , Business of design , confident designers , design business , Design management , new business for designers , talking to clients , why are designers arrogant ,
What creatives should say to a client at a pitch
10
Mar

You finally get a face-to-face meeting with a client you’ve been stalking. You don’t want to blow it. What should you do; say; pitch?

Posted in: Business of design , creative business coach , design business coach , female business coach , small business mentoring ,
Tags: Business of design , design business , Design management , design meetings , designers finding clients , new business for designers , pitch deck presentations , talking to clients ,
How to run a design meeting
28
Feb

Many designers aren’t taught how to run a meeting efficiently and effectively and that’s a problem when you need to demonstrate confident management of a project. This article might help.

Posted in: Business of design , creative business coach , design business coach , female business coach , small business mentoring ,
Tags: Business of design , design business , design coaching , Design management , design meetings , Design strategy , design studio management , Professional development , Studio management ,
Why not onboard existing employees?
09
Feb

Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.

Posted in: Business of design , creative business coach , design business coach , female business coach , small business mentoring ,
Tags: Business of design , capability building , design business , design business coach , design business mentor , design career , design clients , design coaching , Design management , Design strategies , Design strategy , design studio management , designers mental health , graphic design clients , new employees , onboarding employees , Professional development , Studio management ,
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