Most designers choose a creative career because they’re good at and like creating imagery. Problem is to promote our work we must write.

I won’t admit to being the messiah but we can help every design business with the Design Business Model Canvas.

The creative industry is led mainly by market forces. At its most basic it’s a simple transaction: we trade creativity for money. At least that’s how it is meant to work.

A community of knowledge is a group of people sharing what they know. As the creative industry fractures, they are proving more and more valuable.

Right now, nearly half Australia’s population in lockdown. Again.
We’ve put our head up to peer into the future. Here’s what we think…

The creative industry I joined is not the creative industry I’m part of now and that’s OK. It’s changed and I’ve changed. It’s been a career of life-long learning, both in hard and soft skills.

We have made ourselves so accessible to clients — they can call/text/email/slack to contact us anywhere, anytime. It’s hard to manage.

‘Spotters fees’, ‘kick-backs’ and ‘hidden consultancy fees’ – they’re all secret commissions and they’re illegal under the Crimes Act.

It’s easy for designers to be overwhelmed by their workload but thinking like an emergency department of a hospital can help.

R&D is an untapped market for designers yet it’s an area organisations have budget and where design can make a difference.

All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit

All designers should feel fairly compensated but settling on what is ‘fair’ is difficult. And because most creative firms are small, there is a ceiling limit