Some creatives understand value pricing means upping rates. Billing more for the same work. And if there\’s not budget, saying no. But no a lazy response.
The health improvements of designers working a four-day week are known, but also understanding the monetary implications is vital.
Shifting design from tactical to strategic requires a change in thinking from producing outputs to producing outcomes
One of the most common challenges in the creative industry is hiring. Clients hiring creatives. Creatives hiring creatives. Creatives hiring employees. Creatives hiring freelancers. All tough decisions … should you hire on skillset or attitude? On ability or potential? To job description or opportunity?
We can all lack motivation. Now, more than ever, designers spend many hours working remotely. This article shares how to keep yourself motivated.
Analysing your clients and the type of work they want is a critical success factor. There are 5 steps in measuring design for client benefit,
Is your business fit for purpose? A fit for purpose business is in the right market at the right time. It has the right pricing structure, the right people in place and systems to make sure your business delivers today and in the future.
We know clients who use design well, those who integrate design throughout their business are more financially successful (think Apple). It’s proven: design helps streamline processes, explain procedures and build a brand culture.
Design strategy has become a common service offered, or term used, by many designers. Just Google it and you will get about 1,150,000,000 results. When you dig into this you find many interpretations of design strategy.
Many designers aren’t taught how to run a meeting efficiently and effectively and that’s a problem when you need to demonstrate confident management of a project. This article might help.
Successful designers can confidently talk money with clients. The ability to explain budgets and estimates is a key skill all designers need.
Managing a creative business is about constant change of direction, overcoming obstacles and reinvention. The skills is keeping clients and employees onside.